People's Authentic Apparel Club (P.A.A.C.) was born from frustration.

The endless hunt for clothing that feels honest, distinct, and built to last. So we stopped searching and started creating.

By clashing ideas with some of the industry’s finest, blending craftsmanship with culture, we built a brand with one clear purpose: to make authentic products people truly desire.
Made with love. Made to be worn hard. Made to last a lifetime.

Beautiful design is our foundation. Music, street and skate are our heartbeat.

We look back to move forward drawing from workwear and military roots, adding a fresh, playful twist. Respect for tradition, driven by innovation.

Three legs to stand on

Premium Collection
Our core line. Elevated everyday wear where extra attention is given to every detail. We work with well-known fabrics and trims from some of the best manufacturers across the globe. A true joint venture between us and the mills built on shared passion and craftsmanship.

Souvenir Shop
Our creative playground. Smaller drops of fun, unexpected pieces. A record slipmat, a shopping bag, the perfect souvenir jacket anything goes. Made with the same mindset and heart as everything else we do. Just a little less serious.

Youth Collection
Same philosophy, smaller sizes. Caps for kids who know what’s cool and for parents who secretly want one too. Built for playground adventures, birthday parties, and everyday mischief. Top-notch quality, big attitude.

But P.A.A.C. is more than product.

We’re building a culture with and for people with a good mindset. Professional, driven, but never too serious. People who care, create, and enjoy the ride.

P.A.A.C. is a destination for those who don’t want to second-guess their choices. Where conscious creation isn’t a statement it’s a mentality. Caring for the future isn’t an objective. It’s who we are.

Welcome to the world of P.A.A.C.